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776BC and USRowing are proud to extend their partnership, bringing a new era of athlete-first innovation and collaboration to America's best rowers.
As USRowing builds toward a home Olympic and Paralympic Games in Los Angeles, the organization has renewed its partnership with 776BC as their official Performance Apparel Partner - reinforcing a shared commitment to performance, innovation, and the relentless pursuit of excellence.
“776BC has consistently delivered world-class rowing apparel for international competition,” said Amanda Kraus, CEO of USRowing. “We are excited to extend our partnership and continue providing our athletes and community with the performance-driven gear they need to excel on the water.”
Since first partnering in 2022, 776BC and USRowing have worked together to elevate the standard of technical performance apparel across the entire national team system. What began as a product partnership has evolved into a performance collaboration - informed by athlete feedback, shaped by racing demands, and refined through years of iteration.
The renewed agreement extends this commitment through LA 2028, ensuring athletes are equipped with world-class apparel designed for the margins that matter most.
“Every athlete dreams of competing at a home Olympics. We are honored to work alongside and support the USRowing team and athletes as they train, race and prepare for their ultimate performance in LA2028. Our commitment is to be the best performance partner to enable them to have their best chance at success, and to match their efforts in their preparation by providing them the best performance gear to compete in. We're all in!”
- Cameron McKenzie-McHarg 776BC CEO & Co-Founder
776BC’s athlete-centred approach remains central to the evolution of the national team kit. Co-founder Cameron McKenzie-McHarg - a 2-time Olympian, Beijing silver medallist and veteran of over a decade on the Australian Rowing Team - brings firsthand understanding of what athlete's need from their equipment when the margins are small and the work is unforgiving.
That experience combined with first-hand feedback from the athletes, continues to shape the collaboration with USRowing, guiding the refinement of fabrics, construction, and technical solutions designed to perform across climates, training intensities, and racing conditions.
The renewed partnership supports USRowing athletes, coaches, staff, and volunteers across all levels of the pathway - Olympic, Paralympic, Senior, Under 23, and Junior.
THE USROWING x 776BC COLLECTION
Alongside outfitting national team programs, 776BC will continue to offer the USRowing Collection. Created with the same principles that underpin the national-team uniform the range is built for athletes and supporters - for training sessions, race day, grandstands to the street.
25% of sales go towards powering the USRowing athletes on their path to LA 2028.
